Is a digital welcome guide really profitable for a hotel ?

Why hotels are going digital with their welcome guides ?

Today, most hotels face the same reality: their teams are constantly asked to answer simple, repetitive questions.

What is the Wi-Fi password?
What time is check-out?
How does the air conditioning work?

These requests, while legitimate, take up time and create unnecessary workload for staff.

At the same time, guest expectations have evolved. They want instant access to information, autonomously, from their phone, without having to contact the front desk.

In this context, the digital welcome guide is becoming an obvious solution.

How much does a digital welcome guide cost?

Market solutions vary, but generally offer monthly or annual subscriptions.

On average:

• between €1 and €10 per room per month

This model allows the investment to scale based on the size of the property. The tool naturally adapts to the needs and structure of each hotel.

This type of solution remains highly accessible, especially compared to the potential gains.

The real question is not the cost… but the return on investment.

The 3 key revenue drivers

1. Reducing repetitive requests

A digital guide centralizes all essential information:

• Wi-Fi access
• opening hours
• equipment instructions
• practical information

Result: guests find their answers quickly, on their own.

For the hotel:

• fewer calls and interruptions
• more available staff
• higher quality service

2. Selling additional services

This is often the most underestimated lever.

A digital guide allows hotels to showcase services in a smooth, non-intrusive way:

• early check-in
• late check-out
• luggage storage
• local activities
• hotel services

Unlike front desk upselling:

• guests browse at their own pace
• in their own language
• at the right moment

This transforms the guide into a real revenue-generating tool.

3. Improving guest reviews

A seamless experience leads to better reviews.

When guests can easily find:

• information
• recommendations
• services

They experience less friction during their stay.

Result:

• higher satisfaction
• more positive reviews
• better overall ratings

Real case: over €2,300 generated in 14 days with a digital guide

Let’s take a real example.

A 40-room hotel implemented a digital welcome guide to promote its services from booking through the stay.

In just 14 days:

• 32 early check-ins sold
• 26 late check-outs
• 18 luggage storage bookings
• 12 local activity bookings

Total generated: over €2,300

What’s interesting here is not just the number.

It’s how these sales happened:

• without sales pressure
• without front desk intervention
• without any sales pitch

Simply by making services visible, at the right moment, in a clear and accessible format.

Guests discover the options, understand their value, and naturally choose… when they need them.

How quickly does the investment pay off?

Let’s take a simple example.

A digital guide costs around €60 per year.

With just:

• 2 early check-ins sold
• or 2 late check-outs

The tool is already paid for.

In most cases, this happens within just a few days.

Conclusion: gadget or essential tool?

Long seen as a “nice-to-have,” the digital welcome guide is now a true operational tool.

It helps to:

• reduce staff workload
• improve the guest experience
• generate additional revenue

For example, a solution like Sunver can be set up very easily, requires no technical skills, and can be deployed in just a few minutes.