The most profitable additional services in hospitality and how to sell them without being intrusive

Today, increasing hotel revenue is no longer just about room rates.
Additional services represent a simple and highly profitable opportunity.

But to truly perform, they need to be visible, accessible, and naturally integrated into the guest journey.
This is where digital tools, especially digital welcome guides, play a key role.

Why it matters

Guest expectations have evolved.
They are looking for a smooth, fast, and autonomous experience.

Being able to access information, book a service, or discover recommendations directly from their phone has become standard.

Additional services help:

• increase average spend per guest
• improve guest experience
• generate revenue with minimal effort
  

The most profitable services

• early check-in / late check-out
• luggage storage
• room upgrades
• breakfast / room service
• local experiences and recommendations
  

Why it doesn’t always work

In many hotels, these services already exist.
But they are not always visible or offered at the right moment.

Information is often scattered across multiple channels, making it hard for guests to find.

On the other hand, too many messages can feel intrusive.

The role of the digital welcome book

A digital welcome guide centralizes all information and services in one place, accessible at any time from the guest’s phone.

Instead of multiple touchpoints, everything is grouped in a simple interface where guests can explore, book, and interact effortlessly.

This makes the experience smoother while allowing hotels to offer services in a natural, non-intrusive way.

Conclusion

Additional services should feel like a natural extension of the stay.

The hotels that perform best are those that offer the right services, at the right time, in the right way.

This is exactly the approach behind solutions like Sunver, which help centralize services through a digital welcome guide and make them easily accessible.