The digital welcome guide has become a key element in hospitality, concierge services, and short-term rentals. In 2025, travelers expect information that is clear, instantly accessible, multilingual, and mobile-friendly. A well-structured guide enhances the guest experience, reduces WhatsApp messages, and strengthens brand perception.

Here are the 10 essential pieces of information to include to offer a smooth, autonomous, and memorable stay.

Check-in Instructions and Property Access

Check-in is the first key moment of the stay.

In 2025, travelers expect a completely frictionless arrival. With the web link to the digital welcome guide included directly in the booking confirmation email, guests can consult all arrival instructions before they even reach the property, making it easier for them to prepare and reducing the risk of misunderstandings.

Must include:

• Access codes, key boxes, smart locks
• Step-by-step photos
• Short videos
• Access maps
• Check-in / check-out times
• What to do if something goes wrong

2. Wi-Fi Details (Highly Visible)

Wi-Fi is the most consulted item in any welcome guide.

Best practices:

• Display the network ID and password in large text
• Indicate the expected speed/stability
• Provide a quick fix in case of issues (e.g., “Restart the router”)

3. House or Property Rules

Clarity prevents misunderstandings.

To detail:

• Noise / neighborhood respect
• Smoking or non-smoking policy
• Pets
• Waste & recycling instructions
• Use of common areas
• Whether visitors are allowed

4. Equipment and How to Use It

Travelers don’t know how your appliances work.

Recommended:

• Short, simplified instructions
• Photos or short videos
• Tutorials for: TV, heating, AC, washing machine, dishwasher, jacuzzi, gate, etc.
• Common issues and quick solutions

5. Local Recommendations (Restaurants, Activities, Shops)

A good welcome guide should help guests plan their stay.

Essential categories:

• Restaurants
• Bars & cafés
• Activities
• Beaches / parks
• Supermarkets
• Pharmacies
• Public transport
• Must-see attractions

Ideally include:

• Photos
• Address
• Opening hours
• Google Maps link
• Personal comments (“Perfect for brunch”, “3-minute walk away”)

6. Additional Services (Upsells)

They allow you to increase the value of each booking.

To highlight:

• Early check-in / late check-out
• Mid-stay cleaning
• Linen rental
• Baby items (crib, high chair…)
• Breakfast
• Airport transfers / taxi
• Massages
• Partner activities & experiences

Each service should include:

• Description
• Price
• Order deadline (e.g., “24h before arrival”)
• Booking or payment button

7. Safety Information

Guests feel more secure when they know where to find these details.

To include:

• Emergency exits
• Alarms / detectors
• Fire extinguishers
• Fire instructions
• Local emergency numbers
• Clear instructions in case of an issue

8. Useful Contacts

Guests want immediate solutions.

To list:

• Main contact number
• Secondary / emergency contact
• Availability hours
• Nearby essential services (plumber, taxi, hospital)

9. Practical Information About the Neighborhood

To mention:

• Parking (map + pricing + alternatives)
• Pedestrian zones
• Transport options (bus, metro, tram)
• EV charging stations
• Noise / traffic levels
• Market days
• Areas to avoid (if relevant)

10. Check-out Instructions

The final impression matters.

Include:

• Check-out time
• What needs to be done (dishes, trash, keys)
• Where to leave the keys
• How to report an issue
• Late check-out option
• Thank-you message

A smooth check-out leads to better reviews and more repeat guests.

Conclusion

An effective digital welcome guide relies above all on the clarity and relevance of the information it provides. When it clearly presents arrival instructions, rules, local recommendations, equipment guides, and additional services, it simplifies the stay and significantly improves the guest experience. Sunver helps centralize this content, update it easily, and display it in a clear, mobile-friendly format, creating a smoother, better-organized stay for every traveler.