-61% Guest Inquiries and +33% Upsell Revenue: How a Campsite Transformed Its Guest Communication
Discover how a campsite reduced guest inquiries by 61%, increased upsell revenue by 33%, and improved 5-star reviews using a digital welcome guide.
During peak season, this 120-pitch campsite was receiving an average of 40 guest messages per day.
Most of them were repetitive:
- “What’s the Wi-Fi password?”
- “What time does the pool close?”
- “Can we check in early?”
- “Where can we rent bikes?”
The team wasn’t overwhelmed because of the number of guests.
They were overwhelmed because communication was fragmented and manual.
Three months later, the numbers told a different story:
- -61% guest inquiries
- +33% additional service revenue
- +37% 5-star reviews
The Initial Challenge: Manual and Repetitive Guest Communication
Before implementing a digital welcome guide, the campsite faced:
- Scattered communication across emails, calls, and SMS
- No centralized guest information hub
- Limited visibility for additional services
- No structured upsell process
- Front desk staff overwhelmed with repetitive questions
Over 80% of guest inquiries were identical.
The issue wasn’t service quality.
It was operational friction.
The Solution: A Centralized Digital Welcome Guide
The campsite implemented a digital welcome guide.
The objective was simple: Create one single, mobile-friendly information hub accessible via QR code or direct link, no app download required.
In an hour, they centralized:
- Check-in & check-out details
- Wi-Fi access
- Campsite map
- Facilities & equipment information
- Activity schedules
- Local recommendations
- Additional services with integrated payment
The guide was fully branded and customized to match the campsite’s identity.
KPI #1: -61% Guest Inquiries
Thanks to:
- Instant access to information
- 24/7 AI-powered guest assistant
- Clear and structured navigation
- Multi-language availability
Repetitive inquiries dropped dramatically.
Front desk staff regained valuable time to focus on:
- Guest relationships
- On-site experience
- Operational management
Instead of answering the same questions 40 times a day, they could concentrate on delivering hospitality.
KPI #2: +33% Additional Revenue
Before digitalization, upsells were offered verbally and inconsistently.
After implementing the digital guide:
- Early check-in became bookable in one click
- Bike rentals were visible before arrival
- Cleaning services were easy to add
- Payments were completed directly online
Guests could purchase services whenever they wanted, without pressure.
The result? +33% additional revenue during the season, without hiring additional staff.
KPI #3: +37% 5-Star Reviews
Why did reviews improve?
Because the guest experience became:
- Frictionless
- Modern
- Instant
- Accessible in multiple languages
- Available 24/7
Many reviews specifically mentioned:
- “Everything was easy to find”
- “Very practical digital guide”
- “Great organization”
Digital clarity directly improved perceived professionalism.
Why Digital Guest Communication Works
In hospitality, most guest questions are predictable.
When information is:
- Centralized
- Mobile-first
- Available 24/7
- AI-supported
- Easy to navigate
Stress decreases for both guests and staff.
A digital welcome guide does not replace human hospitality.
It enhances it by removing operational friction.
Conclusion
Property Management Systems (PMS) handle bookings.
But guest experience tools manage communication, satisfaction, and upsells.
In one season, this campsite moved from:
40 daily messages
to measurable operational efficiency and revenue growth.
-61% inquiries
+33% additional revenue
+37% 5-star reviews
Digital guest communication is no longer optional.
It is a strategic advantage.
Much more than a welcome guidebook
A web application accessible without download, via QR code or link, automatically translated into your guest’s language.
Frequently asked questions
Everything you need to know about Sunver.
What is Sunver?
Sunver is a solution that allows you to easily create your own digital welcome guidebook to simplify communication with your guests. It enhances the guest experience, saves you time every day, and helps you generate additional revenue. Setting up a guidebook is intuitive—similar to creating a Facebook profile.
How do I set up Sunver?
You can create your first guidebook directly from our website in just a few minutes and experience the simplicity of the solution for yourself. If you are a hospitality professional, our team also offers a full demo via video call, helping you with setup and customization.
How can I share my guidebook with guests?
There are two main ways to share your guidebook:
1. Send the link directly after booking or during the stay through your automated messages.Provide
2. QR code displays inside your accommodation so guests can scan and access the guidebook instantly.
You can also print your display for free from your Sunver dashboard or order physical QR code supports directly from our website.
Do my guests need to download anything?
No, your guests don’t need to download anything. Sunver runs as a web app, meaning it’s hosted online, loads quickly, and is instantly accessible. Thanks to automatic translation, the guidebook will open directly in the guest’s phone language.
Can I promote my additional services with Sunver?
Yes, absolutely. With the guidebook modules, you can create a true digital shop and showcase your services, products, or exclusive offers. By connecting your Stripe account, you can accept payments directly without any commission taken by Sunver. Guests can pay in just one click from their smartphone.
The digital welcome guide your guests deserve
Give your guests a seamless experience — all your information, services, and recommendations, right at their fingertips.