How to Get More Positive Reviews in a Hotel ?

Guest reviews now play a key role in a hotel’s success. They directly influence booking rates, online visibility, and the credibility of the property. However, even when guests are satisfied, few take the initiative to leave a review.

The good news is that getting more positive reviews is not a matter of luck, but rather the result of a structured approach focused on guest experience and the right tools.

1. Ask for a Review at the Right Time

Timing is essential. A satisfied guest is more likely to leave a review when the experience is still fresh. That is why adding a clear call to action in a digital welcome guide can be highly effective.

Key moments:

• On the day of departure, at check-out
• Right after a positive interaction with the front desk
• After a quick and effective resolution of a minor issue
• 24 to 48 hours after departure, via message or email

2. Make the Review Process as Simple as Possible

The shorter the process, the higher the response rate.

Best practices:

• A direct link to Google Reviews, covering all types of bookings (OTAs, website, etc.)
• A visible QR code (front desk, guest room, digital welcome guide)

Leaving a review should take less than 10 seconds.

3. Use Clear and Natural Wording

Satisfied guests do not always think about leaving a review spontaneously.

Effective wording examples:

• “If you enjoyed your stay, your review would mean a lot to us.”
• “A few words from you make a big difference to our team.”
• “Your feedback helps us continue to improve.”

4. Multiply Touchpoints Without Over-Soliciting

One single channel is often not enough.

Complementary channels:

• Digital welcome guide
• Post-stay message
• Thank-you email
• Discreet reminder at the front desk

5. Offer Add-On Services to Create a Memorable Experience

Positive reviews often come from a small extra touch that makes all the difference.

Examples of add-on services:

• Late check-out
• In-room breakfast
• Spa, gym, parking
• Transfers, luggage storage, local services

By clearly showcasing these services in a digital welcome guide, you:

• Make them easier to understand
• Increase their usage
• Create a smoother, more personalized experience

A guest who fully enjoys their stay is more likely to leave a positive review.

6. Never Leave a Question Unanswered Thanks to an AI Chat

Frustration often comes from unanswered questions:

• Opening hours
• Access information
• Hotel services
• Local recommendations

A 24/7 AI chat allows you to:

• Instantly answer frequently asked questions
• Support guests at any time during their stay
• Reduce the workload on the front desk
• Avoid irritations that lead to negative reviews

7. Smartly Filter Guest Feedback

A good practice is to distinguish between:

• Private feedback (for internal improvement)
• Public reviews (on online platforms)

An effective flow:

• Collect guest feedback within the welcome guide
• Transparently redirect satisfied guests to a public review platform
• Handle issues internally when improvements are needed

8. Systematically Respond to Reviews

Responding to reviews shows that your hotel is attentive and committed.

Best practices:

• Personalized responses
• A warm and professional tone
• Mentioning a detail from the stay

This builds trust with future guests and improves local search visibility.

9. Set Realistic Goals

On average:

• 5 to 10% of guests leave a review
• A steady and regular increase is an excellent indicator

Key metrics to track:

• Number of reviews per month
• Average rating
• Quality of comments

In Summary

To get more positive reviews in your hotel:

• Ask at the right time
• Simplify the process as much as possible
• Multiply touchpoints
• Offer visible and accessible add-on services
• Never leave a question unanswered thanks to an AI chat

A clear experience + instant answers + well-presented services = more positive reviews.

A digital welcome guide like Sunver helps centralize these levers, automate review requests, and sustainably improve guest satisfaction.